DAMAO

奔驰AMG 网站视觉

ART DIRECTOR: DAMAO
DESIGNER: DAMAO, ZhangNan
YEAR: 2020
CLIENT: Mercedes-Benz
INDUSTRY: 汽车出行
SERVICE: 网站设计

This is a premium product showcase website designed for the Mercedes-AMG GT 63 S 4MATIC+. Built around the core philosophy of "Life is a race," the project delivers an immersive full-screen visual narrative that seamlessly blends the car's motorsport DNA with its luxury craftsmanship. The design employs a pure black base paired with signature AMG red accents, creating an understated yet powerful visual atmosphere. The narrative unfolds progressively through driving performance, configurator customization, Nürburgring lap record, exterior design, interior craftsmanship, and technical highlights—each section leveraging large-scale automotive imagery, data visualization, and interactive elements to guide users deeper into the essence of this performance grand tourer as they scroll.

这是一个为梅赛德斯 - AMG GT 63 S 4MATIC+ 打造的高端产品展示网页。项目以 "Life is a race" 为核心理念,通过沉浸式的全屏视觉叙事,将这款四门轿跑车的赛道基因与豪华质感融为一体。整体设计采用纯黑底色搭配 AMG 标志性的红色点缀,营造出低调而富有力量感的视觉氛围。页面从驾驶性能切入,依次展开定制化配置、纽北圈速纪录、外观设计、内饰工艺与技术亮点等板块,通过大尺寸车辆影像、数据可视化与交互式元素的结合,让用户在滚动浏览中逐步深入感受这款性能车型的每一处细节与灵魂。