吃盐的鱼 产品动画 & 画册设计

Salted Fish is a young lifestyle brand that grows out of the quiet gaps of everyday life. The brand takes cats, dogs and other creatures that carry their own sense of ease, and quietly folds them into small home appliances, bathroom goods and drinkware — letting an ordinary object crack a soft, warm joke, not to play cute, but because the things we use every day deserve to be looked at twice. The brand speaks to young women and pet lovers who came of age on Xiaohongshu: they have a trained eye, no patience for cheap gimmicks, yet will stop their thumb for a cat-ear kettle or a dog-paw mug that is just the right amount of cute. That is why our product films and lookbooks both speak a restrained, international visual language — generous whitespace, precise proportions, and material light that earns its keep — holding fun up on a frame of quality, so that cute never reads cheap, and the everyday feels quietly, genuinely cared for.

吃盐的鱼（Salted Fish）是一个从日常缝隙里长出来的年轻文创品牌。其品牌把猫、狗这些自带松弛感的小动物，悄悄揉进生活小家电、卫浴器具与家居杯具里，让原本沉默的物件开口讲一个软乎乎的小笑话 —— 不为卖萌而卖萌，只是希望每天用的东西，也值得被多看一眼。品牌对话的，是一群在小红书上成长起来的年轻女性与宠物爱好者：她们见过好东西，审美在线，拒绝廉价的猎奇，却会为一只猫耳壶、一只狗爪杯这种 "刚刚好的可爱" 停下拇指。正因如此，无论是产品视频还是品牌画册，我们都选择克制而国际化的视觉语言 —— 干净的留白、准确的比例、恰到好处的材质光感，把趣味稳稳地托在品质之上，让 "萌" 不显廉价，让 "日常" 有了被认真对待的温度。