小狗桌面风扇
电商视觉 & 详情页

An e-commerce detail page for Salted Fish, an independent designer brand on a mission to "add some flavor to the plain world." The brand infuses everyday home appliances with playful, cute personality, targeting pet-loving, aesthetic-driven young women active on Xiaohongshu.

The design uses the product's dog-shaped IP as the narrative backbone—translating controls into character traits: lifting the cap adjusts airflow, pressing the cap tip triggers oscillation, and pinching the nose unlocks a hidden sound easter egg.

With a low-saturation dopamine macaron palette, bold colloquial copy, and lifestyle scenes from poolside to desk to outdoor, the page balances cuteness with refined international minimalism, guiding shoppers from aesthetic appeal through functional persuasion to after-sales confidence.

这是为独立设计师品牌品牌 "吃盐的鱼" 打造的 「风狗」桌面无叶风扇电商详情页设计。品牌主张 "世界太平淡，给世界加点料"，业务核心是将日常的小家电、卫浴、家居产品赋予趣味和萌的属性；品牌受众大多为年轻女性，并且喜欢萌物，喜欢猫猫狗狗，甚至她们本身也是养宠物的人；她们主要活跃在小红书，喜欢有趣、有颜值且精致的东西。

设计逻辑是将产品本身的小狗造型 IP 作为全页叙事主线 —— 把操控逻辑转化为角色性格：抬帽檐调风档是 "抬手吹风"，按帽尖摇头是 "小狗点头"，捏鼻子触发音效彩蛋是 "摸狗反被咬"，让功能卖点自然融入拟人化的交互趣味中。

视觉上采用低饱和度多巴胺马卡龙色系与大字号口语化文案（"修勾桌面风扇，爸妈看不懂系列"" 够了塞？不够也没办法了 "），贴合受众的审美，但也不显得幼稚与连接，整体还是走简约的国际设计风格；配合泳池边、办公桌、书桌、户外野餐等场景化展示，在萌与精致娱乐之间取得平衡。旨在完成了从颜值种草到功能说服再到售后保障的完整转化链路。