INFO

I’m an independent brand visual designer with 10+ years of experience, 90k+ ZCOOL followers, 10M+ views, and official recommendation since 2016. Clients include OPPO, Coca-Cola, Gree, and major banks. With an agency background, I derive visuals from strategy. Good design should fit the market and help businesses save costs. My style is minimal, restrained, and international. I’ve handled the full packaging-to-production process, from print files and dielines to color calibration and press checks. I was an early AIGC researcher in China, sharing Midjourney and Stable Diffusion on Bilibili (160k+ views). I’ve lectured for Alibaba and won Tmall’s first AIGC Brand Digital Collectible Award, and now use new models like Banana and GPT Image. With 5 years in design management, I’ve built VI systems, asset libraries, and SOPs, but I still work hands-on in typography, layout, 3D, and motion. A good design manager must first have strong craft and taste.