DAMAO

SM7B & SM7dB
移动端交互详情页

ART DIRECTOR: DAMAO
DESIGNER: DAMAO Studio
YEAR: 2026
CLIENT: SHURE 舒尔
INDUSTRY: 音频设备
SERVICE: 电商详情 / UI / UX

This is a mobile interactive page for Shure's SM7 vocal microphones, using vertical scrolling to guide users through the purchase path—from first impression to specs and conversion. A one-tap switch compares the SM7dB and SM7B, while a bilingual toggle serves international audiences. Visually, a near-black immersive base with fluorescent green accents evokes a recording studio's professional feel. Technical details like frequency curves and polar patterns are redesigned into glowing dark cards. Paced for an unhurried reading rhythm, the page lands on the spec sheet and purchase card to complete the conversion.

这是一个为 Shure SM7 系列人声话筒打造的移动端交互产品页,以竖屏滚动叙事串联起从 "首屏印象 — 技术解析 — 应用场景 — 外观开箱 — 参数购买" 的完整消费决策路径。页面围绕 SM7dB 与 SM7B 两款型号设计了一键切换机制,用户在同一视觉体系内即可对比两款产品的差异;右上角的中英双语胶囊按钮则让内容面向国际受众。视觉上采用近乎纯黑的沉浸式暗色基调,以一抹荧光绿作为品牌强调色,营造出录音棚般的专业与克制感;频率响应曲线、心形指向极坐标图等数据被重新设计为带光晕的暗色卡片,让技术参数也具备观赏节奏。整个页面以张弛有度的阅读节奏为体验,最终落到参数表与购买卡片完成转化。