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Brand and Media Kit

iRWA About

IRWA is a professional organization focusing on the field of RWA (real world assets), committed to promoting the integration and development of real assets and digital assets, and promoting the industrialization and globalization of RWA.
On June 25, 2024, the RWA Research Institute was officially launched in Hong Kong, becoming one of the earliest research institutions in the world focusing on RWA. Through technological innovation, business research, education and training, and standard setting, the institution collaborates with the industry to help build a more transparent, efficient, and credible new asset ecosystem, and promote the deep integration of the real economy and the digital economy.

brand identity

The logo library includes horizontal and vertical centered styles, as well as a standalone IRWA icon.

Principles of use:

  1. 1. Leave ≥1/2 of the logo height around it to avoid interference from other elements
  1. 2. Do not stretch/skew/recolor/add shadows

Logo usage guide

Principles of use:

Background color is part of the brand visual identification system. The unified background color is used in various brand promotional materials and scenes to help maintain the consistency and coherence of the brand vision. Whether on different media such as websites, brochures, packaging or advertisements, the audience can recognize the brand through the consistent background color to enhance the brand's memory and recognition. The unique background color can make the brand stand out among many competitors and show the brand's personality and unique charm. By choosing a distinctive color or color combination, the unique value and positioning of the brand can be conveyed, allowing consumers to have a unique perception and impression of the brand.

Brand identity color

Standardized application of brand logo is the core link to maintain brand visual unity. Before use, it is necessary to carefully check the size accuracy, proportion relationship and color specifications.

This specification applies to all media, including but not limited to print, digital media and physical materials.

Typesetting font standards

Using a unified brand-specific font in various brand promotional materials and application scenarios, such as advertisements, packaging, websites, social media, etc., helps maintain visual consistency and coherence. This consistency can strengthen the impression of the brand in the minds of consumers, allowing consumers to feel the unified style of the brand at different contact points, thereby enhancing the brand's credibility and professionalism.The right font can improve the readability and comprehensibility of text information, helping brands convey key information more accurately and clearly. The design of brand-specific fonts will take into account factors such as character clarity, character spacing, and line spacing to ensure that the text can be easily read and understood by consumers in different media and sizes, avoiding ambiguity or obstruction of information communication due to improper font selection.